“Users expect online content to be as good as, if not better than, TV,” Ms. Mayer said at the company’s annual presentation of new digital offerings to advertisers at Lincoln Center. Yahoo! is making another run at original programming. Yahoo! has over the past two-decades dabbled with online TV programming. Back in the 2000′s under Terry Semel […]
The mobile phone video viewer user base will account for 36.1% of mobile phone users and 28.6% of the US population in 2014. This is a great opportunity for Digital Marketing departments and their client, internal or external to leverage short-form, snackable content – as long as they feed the beast with frequent content…
U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever.
According to eMarkerter, video ad spending today 5.9bil, will grow to 12.3bil by 2018 “
Verizon’s acquisition of EdgeCast as the companies press release stated it is “aimed at studios, broadcasters, retailers and enterprises seeking quality high performance digital experiences across all devices.” Further, it also says “and consumers who want content whenever and wherever they are.” This section of the press release caught my attention in the follow context to the […]