Mobile Video Grows Up

The mobile phone video viewer user base will account for 36.1% of mobile phone users and 28.6% of the US population in 2014.  This is a great opportunity for Digital Marketing departments and their client, internal or external to leverage short-form, snackable content – as long as they feed the beast with frequent content…

04/13/2014 at 8:04 pm Comments are Disabled

The Online Ad Revenue Tipping Point

U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising* revenues ($40.1 billion), for the first time ever.

04/13/2014 at 7:54 pm Comments are Disabled

Video Ad Spending Trending Up

According to eMarkerter, video ad spending today 5.9bil, will grow to 12.3bil by 2018 “

04/13/2014 at 7:50 pm Comments are Disabled

Mobile Video Usage on the Rise

Mobile Video Usage on the Rise

      Mobile and tablet viewing has increased 719% since Q4 2011. At its current pace, Ooyala projects mobile and tablet viewership will account for half of all online videos by 2016. Ooyala Global Video Index, Q3, 2013

04/13/2014 at 6:58 pm Comments are Disabled

Verizon and the Connected Home

Verizon and the Connected Home

      Verizon’s acquisition of  EdgeCast as the companies press release stated it is “aimed at studios, broadcasters, retailers and enterprises seeking quality high performance digital experiences across all devices.”   Further, it also says “and consumers who want content whenever and wherever they are.” This section of the press release caught my attention in the follow context to the […]

12/16/2013 at 1:27 am Comments are Disabled

Steve Solomon, President & COO, Accrue Sports and Entertainment Ventures

Steve Solomon, President & COO, Accrue Sports and Entertainment Ventures

An interview with Steve Solomon about his thoughts on the future of Internet Television.  Steve is currently President & COO, Accrue Sports and Entertainment Ventures

10/26/2013 at 2:41 pm Comments are Disabled