George Lois, Yahoo! Giants of Advertising Series

10/26/2013 at 2:53 pm

One of the original Mad Men, George Lois may be best know for his famous Esquire magazine covers in collaboration with editor Harold Hayes.  Lois, a formidable presence, was interviewed by Jerry Shereshewsky of Yahoo!, a advertising pioneer in  in his own right.

Some of George’s most memorable quotes, include:

”People who don’t think they owe something to somebody are crazy,“ says Lois with emphatic gratitude.

“Great ideas can’t be tested,” emphasizes Lois. “Only mediocre ideas can be tested.”

“Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…”

 

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